President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Performance Evaluations Training

Performance appraisals are crucial for businesses, but performance evaluations training can be just as important. It does not matter if you have the most efficient machinery or the most skilled workers, if your methods are flawed, you will not achieve the success you desire. When it comes to improving your business, you need to pay special attention to how you perform and learn from your mistakes.

The first step is to establish the purpose of your employee evaluations. Are they an annual opportunity to assess the abilities of your staff? Are they a once-a-year event to identify weaknesses that may exist? Developing a clear purpose will help you evaluate properly and know just what to expect.

It is important to remember the difference between evaluating an individual employee and evaluating a company as a whole. Individual evaluation focuses on what an employee can do, rather than quality of results. By comparing one employee to the next, you can determine who is doing a better job, but it is impossible to tell what the company's future might hold. Individual evaluations are more appropriate for a small company with few employees.

Second, it is important to develop methods that work. The purpose of performance appraisal is to provide feedback, which can often be difficult to come by when you are dealing with highly motivated individuals. The most effective methods involve asking questions about specific examples, providing consequences, providing praise, or rewarding employees who are meeting performance goals. If your company has specific performance goals, be sure to document these as well. Doing so allows you to compare what you are trying to accomplish with actual progress over time.

Next, review performance against specific goals. If your company values long-term growth, you should expect that employees will be held to a high standard of consistent performance. This can be accomplished through periodic performance reviews. At each review, look for gaps in performance that you can close. Encourage employees to develop new skills and take on higher responsibilities. For example, this could mean that the manager steps up to the plate when a team member is not meeting required productivity standards.

Be sure to keep in mind the original goals for the development of the company, as well. When employees feel like they are a part of something bigger than themselves, they are more likely to work to the best of their ability. For example, if the original business goal was to increase the number of customers you have, motivate your employees to meet these goals by finding creative and new ways to market to your customers.

If your company develops goals based on the employee's skill set and responsibility, then you should provide ongoing performance improvement training. It is important to train new employees well. The best trainers will provide a script for the entire process. That way, there is less room for missteps or for the employee to feel intimidated by the environment. The trainer should explain the company's expectations, discuss pay and benefits, and stress that all employees should be committed to the company's goals. Performance evaluations will then be held on a regular basis, usually once or twice a year, to allow each employee to show progress.

The process of providing excellent performance training for new employees and developing good employees is only one step in making your company a better place to work. There are many other areas to improve, as well. When employees know what they need to do and how to achieve them, they will be happier, healthier, and more productive. Training is just one part of the overall process, but it is certainly one of the most important.


Now Available Online Adelaide, Sydney, Melbourne, Brisbane, Perth and Canberra

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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